Social Media Marketing
Client: Sextant Marketing
Tampa, FL
Sextant Marketing is a marketing company that partners with Colleges and Universities to promote their programs and degrees. I was brought in on a freelance basis to assist their in-house graphic designer in the summer of 2020 to help with his workload during the pandemic. I was tasked with creating ads that would primarily be displayed on LinkedIn, Facebook, and Instagram. I also created standard web banner ads, landing web page design mockups, edited interview clips for time and content to upload to websites, as well as designed brochures for print.
I followed each school's branding guidelines from their style guides. Colors, fonts, and if they used any specific design language in their branding, I ensured I followed those rules.
Applications Used
🔧 Adobe Photoshop
🔧 Adobe Illustrator
🔧 Adobe InDesign
🔧 Adobe After Effects
Kinetic Text Animation
The University of Virginia School of Continuing and Professional Studies needed an updated video for their social media accounts to promote open enrollment for the 2021 school year. The video for the prior year was sent to me with the request that I edit the animated text. The account manager and I consulted with each other and decided to edit the text down to bullet points as opposed to a slideshow. I researched examples of kinetic text and animated the bullet points so that the video would be more eye catching and garner better social media engagement.
Kinetic typography following University of Virginia branding style guide gives the advertisement the kind of eye-catching energy required for social media.
Website Design
Below are landing page mockups for Boston College Woods College of Advancing Studies and San Juan College's Online Business Degree.
Brochure Design Mockup
The Bank Street School for Children is an independent, coeducational preschool through 8th grade school in New York City. I designed an enrollment brochure template. These are options for the cover/back cover. They ended up going with the first design.
Page design mockups for the brochure. I was given the text for page 1. Pages 2, 3, and the small paragraph on page 4 were all editable for the client. Here I am using Lorem Ipsum to show the design.
Social Media Feed Ads
Facebook/Instagram 1080x1080 ad for Indiana University Kelly School of Business and a 1200x628 LinkedIn ad
